A point
of view.
ABOUT DMO
BY GEN Z.
FOR GEN Z.
DMO is an independent, Gen Z-driven fashion label and creative studio founded by Diamond Owen Igbinedion.
Built around his personal vision and identity, DMO brings together fashion design, creative direction and visual storytelling.
Created by a new generation, for a new generation, DMO explores fashion beyond clothing. Through original designs, imagery and runway experiences, the label creates space for individuality, experimentation and self-expression.
Rather than following a fixed aesthetic, DMO continues to evolve alongside its founder, reflecting the perspectives, influences and creative freedom of Gen Z.
An expression of who I am. A reflection of our generation.
Creating what
was missing.
I founded DMO when I was 17. I had seen how easily young people could be present in the Swiss fashion industry without being genuinely recognised or respected. Too often, supporting young talent sounded like a promise rather than something that happened.
So I decided to create my own platform. The Next Runway puts emerging creatives at the centre — not as an afterthought, but as the reason it exists. Alongside this work, I develop fashion design, creative direction, styling and independent fashion projects.
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